The zoom-zoom spirit of Mazda is reflected on every Mazda showroom with all the vibrant settings of attractive wall-to-wall posters which are enhanced further by a new staff uniforms, sleek stands, and badges that creates a totally new ambience.

With this new gimmick the Mazda grille assembly maker aims to capture the interest of young car buyers. Being a youth icon, the automaker has made its presence felt in core youth destinations and hangouts. And by core destinations means that whether you are simply walking out of the Muscat City Centre parking lot or just coming out of Seeb International Airport or going towards the city it is hard to miss out the humongous Mazda posters. That’s not all! Mazda posters will also follow you at the bowling alley at Al Masa Mall particularly adorning the wall behind the set of bowling pins.

And since Mazda targets youth buyers it is interested in everything that the youth finds exciting whether it is bowling or inter college quiz competitions and even movies. And speaking of movies at the recent showings of the blockbuster Spiderman 3 at the Al Shatti Plaza, Mazda again has made its presence felt. Special posters were made and Mazda 3 cars were displayed. These special posters invite moviegoers to take a peek into the cars on display while they catch a show of the season’s biggest hit. Mazda has also organized an exclusive showing of the James Bond hit Casino Royale by reserving the entire theatre for its customers.

Mazda has also made use of the radio in disseminating news about its products whether it is an announcement of new product launch, radio slots for giving away prizes or simply gaining attention for their ongoing promotions, the radio has become an important media for Mazda. For the promotion of Spiderman 3, Mazda has given away a couple of tickets to those who correctly answered questions on air.

In every promotion that Mazda employs it always strived to be original. It makes sure that it would go beyond more than just a display of cars. In addition, Mazda was the first car brand in Oman to even have a Valentine’s Promotion and to celebrate the event, red snazzy Mazdas were made available to liven up the season of hearts.

Mazda has also taken advantage of the popularity and traffic at shopping malls in Oman. It has conducted road shows in their premises. And talking of road shows, Mazda has recently organized a series of road shows at various Lulu Hypermarket outlets across Oman. Mazda believes that the more people links their product to things or activities they enjoy the more that people will remember the brand especially when it came to buying cars and that is why Mazda is doing everything that it can to be popular.

As part of its efforts to be recognized, Mazda often comes forward to sponsor events that highlight its core qualities: insightful, stylish, and spirited. These special qualities are what led Mazda to become the exclusive presenters for the recently held Power Walk event. This event is one-of-its-kind since it has corporate hot shots walk the ramp with their partners, displaying the creations of renowned Indian fashion designer Hemant Trivedi.

According to Annurag Chawla, Brand Manager, Mazda, “A brand is the integration and implementation of a comprehensive marketing programme. Branding is an ode to the quality of a product. In this modern world of stiff competition, one has to be a cut above the rest to be recognized and appreciated. Hence, building brand equity requires immaculate and creative thinking to be able to stand out. This belief is what we translate into our innovative branding and marketing strategies.”

Mazda is successfully building its dynamic image to every corner of Oman through innovative media choices, opening of new additional branches and service stations, and the applications of unique kinds of promotional schemes.

About Mazda

Mazda Motor Corporation is a Japanese automotive manufacturer headquartered in Hiroshima. Japan. As of last year, 2006, the company is expected to produce 1.25 million vehicles per year with sales equally divided among Japan, Europe, North America, and then Latin America.

The company’s name is claimed to be derived from Ahura Mazda, the transcendental God of Zoroastrianism. It is also said that Mazda coincides with the anglicized pronunciations of the founder’s name Jujiro Matsuda who was known to be interested in spirituality, and chose to rename it in honor of both his family and the Zoroastrians. Mazda also means “wisdom” in the Avestan language. But in Japanese, the company has always been pronounced and spelled as “Matsuda” which leads many to believe that Mazda is nothing but a poorly anglicized version of the founder’s name.



By: Kraig Johanssen

About the Author:

Content

Mazda has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.

As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambience, staff uniforms, badges, silky new stands are well refined.

With the goal of targeting the audience and as a youth icon, Mazda assures that its presence and identity is felt in the center of youth destinations and hangouts. Gigantic Mazda posters will mesmerize you while walking out of the Muscat City Centre parking lot or coming out of Seeb International Airport and going towards the city. An especially designed Mazda poster will also be seen at the bowling alley at Al Masa Mall.

Mazda often puts the focus on the youth in whatever aspect.

Mazda again made a distinguishing appearance during the showings of the blockbuster Spiderman 3 at Al Shatti Plaza. Special posters were created where Mazda 3 cars were showcased. Inviting the moviegoers to take a view of the cars on display while they catch a show of the season’s biggest movie, Mazda wrote on the poster ‘3 – The best catch’.

By booking the whole theatre for its customers, Mazda had even organized an exclusive showing of the James Bond hit Casino Royale.

Mazda has made use of the radio as an important medium of imparting news about their models. Radio is a top choice for Mazda for announcement of different promotions, radio slots for giving away prizes or simply gaining attention for their ongoing promotions. As a matter of fact, during the promotion for Spiderman 3, Mazda gave out two tickets as prizes to those who correctly answered questions on air.

As regards road shows, Mazda has always been more than just a car manufacturer as it tries to be more peculiar. Earlier this year, it was the first car brand in Oman to have a Valentine’s Promotion, wherein a brilliant display of the snazziest red Mazda cars in Oman made the ambience spectacular. Mazda recently organized a series of popular road shows at different Lulu Hypermarket outlets all over Oman.

Based on its brand DNA, Mazda often comes forward for sponsorship of events that further emphasizes its qualities. Because of Mazda’s unique style, they became the exclusive presenters for the Power Walk event which was recently held. This one-of-a-kind event had corporate hot shots walk the ramp with their partners, exuding creations of Hemant Trivedi, a renowned Indian fashion designer.

Annurag Chawla, Mazda’s Brand Manager, said that a brand is the gathering and implementation of a comprehensive marketing program. And in this modern era, when competition is very stiff, one has to be above the rest to be recognized, appreciated and patronized. With this, she concluded that building brand identity needs creative thinking to stand out. She further said that their company’s philosophy is what they convert into their new branding and marketing strategies.

About Mazda Motor Corporation

A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality, top of the line, and safety aimed parts such as Mazda mirror.

In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.

The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.



By: Kraig Johanssen

About the Author:

Create a video blog…instantly.