The BMW car has always ruled the automobile industry from its very inception. Even today, it is one car that can demand undivided attention when it runs the road in its brilliance. Yes, it does make heads turn, and does make its makers proud!

Its many attractive models have pampered mankind with their style, comfort and driving pleasure. The acceleration, handling, mileage, looks, built, engine/transmission, capacities, safety, steadiness—just name it and the BMW car has it all. Here’s a teaser for you: Very recently, BMW’s AC Schnitzer TENSION took part in a high-speed test in Italy under the “Beyond 300 km/h” category and emerged as the fastest BMW in the world at the end of it. So whenever you think of speed, you just can’t dismiss the BMW. It burns roads in its fiery presence—the regal interiors, superb engineering, commendable engine power, top notch body-styling components and more.

The BMW 3-series coupe and convertible are the latest additions in 2007. The developers and designers of this car brand never stop thinking about the drivers’ needs. And this year, they have more to offer. The 325 models have got a power upgrade to 230 and a name upgrade to 328. The 330 models have got a turbocharged 3-liter inline six and a name upgrade to 335. All are ready in an all-wheel-drive version 328xi. These also have improved navigation systems that can download real-time traffic updates and factor in traffic delays when computing the fastest route.

Take for instance the BMW 328i sedan—it’s purely a love-at-first-drive car! Forget the cliché good looks that’s integral to BMW, this sports sedan is a sheer driver’s joy, unlike most cars in this range. The Audi A4, Mercedes-Benz C-Class, Lexus IS250, Infiniti G35, Acura TL, and Volvo S-60 are all worthy of the ‘sports sedan’ tag, but the 328i sedan has a tad more to it—it has impressed drivers with its unparalleled stability on high-speed runs and smoothness on any terrain. However, speed does not come only from maximum engine power; it is also because of careful engineering of all elements and maintenance. That is one reason why its owners give huge importance to BMW tuning.

The BMW 5-series and 6-series models have the new navigation systems now. Optionally, the 5-series is also been given a high-definition radio and night-vision to enhance the drivers’ luxury and the 6-series is fitted with a high-quality leather package and Logic7 sound system. The 7-series BMW has one-of-a-kind interior trim, Merino leather and special 20″ wheels. It also offers more exterior paint colors at extra cost to compound the BMW experience.

This car brand has an intense fan-following, for obvious reasons! And all BMW enthusiasts over the world interact with each other and share their common dreams, fantasies and ideas through the BMW community online. You must be part of one if you love the BMW; and if you aren’t, it won’t take you long for sure.



By: IC

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People love to own a particular brand of car and Americans in particular are very brand conscious as well. If you are successful in life you; then no doubt you will want your success to be reflected in the type of car you drive. The BMW car is an excellent example of an automobile that personifies luxury and style and this is why it has many takers as well.

Origins Of The Company

The origins of the BMW car can be traced to Germany and Munich in particular and to the year 1913. BMW or Bavarian Motors Works was founded by Karl Friedrich Rapp whose mission in life was to produce a car that would be solid, have every luxury and which could perform like no other automobile could hope to emulate.BMW cars have, over the years, seen numerous changes in style though the underlying principles have been left more or less unchanged and that is why the company still enjoys such a fine reputation – thanks in no small part to the quality of excellent craftsmanship as well as because of using best quality materials that go into the production of each model.BMW cars are also normally closely associated with other top brands including its bitter rivals Mercedes Benz and Porsche as well as Jaguar. Nevertheless, the BMW car is still able to hold its own against such famous automobile makers because each of its models have a lot of elegance, luxury as well as comfort in them. These qualities have in fact helped the company retain its prestigious position among best automobile makers – for almost ninety-five years.Even the modern BMW cars are able to project an image of class and luxury and even though almost a century has passed since the first BMW car hit the market the company continues to remain at the pinnacle of automobile manufacturers.Contrary to popular belief, owning a BMW car is not just the sole prerogative of the wealthy and affluent; there are numerous models that can and do suit ordinary buyers as well. There are different designs and features that the company offers across various models that helps to ensure that everyone can hope to own a BMW car – and not simply end up envying and dreaming about owning such a car.BMW signifies status; however, you must also know that buying BMW auto parts can add to the overall cost and so, you will have to learn how and where to get these parts so that your car never stays in a garage for too long.The BMW car is a car that never goes out of style – perhaps, because of its classic looks and also because of high quality that together help to transcend the passage of time. It is not surprising therefore to learn that these cars are amongst the most sought after cars in the entire world.

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By: Gargi Nath

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DaimlerChrysler, parent automaker of Mercedes-Benz, has already signed the papers to their corporate divorce while their strong rival BMW is planning to launch a takeover bid for Volvo earlier this year as revealed by Autocar. It can be noted that most analysts have expressed their concern over mergers in the auto industry saying that it is not pragmatic. But it looks like BMW just don’t want itself to be daunted by the number of failed mergers in the industry and preferred to personally experience it.

Anyway, the Bavarian automaker and producer of high quality BMW exhaust have already requested a complete breakdown of Volvo’s financial position from a European investment bank which is handling enquiries on behalf of Ford, the owner of Volvo. Reliable sources have also revealed that BMW has earlier eyed the Alfa Romeo as its takeover target.

According to industry experts BMW is planning to expand its range of brands to support the future growth of the company. Likewise, part of its plan is underpinning the front-wheel-drive Mini division by expanding its output and it can do so with the help of Volvo.

Why Volvo? Company bosses at BMW saw Volvo as the fitting global brand complimentary to BMW, which they deemed has considerable room for growth and room to accommodate Volvo. Although BMW will always emphasize driving pleasure, Volvo on the other hand will contribute safety and environmental concerns to the mix.

At present it not yet clear what BMW plans are but its probable that the larger saloon and estate models of Volvo just in case would be switched to BMW platforms offering both rear-and four-wheel drive. The smaller cars in the Volvo’s range would remained front-drive and would probably be merged to the Mini family expanding this model range.

The Mini brand is currently one of the biggest problems of BMW and it has already been forced to allot additional investment just for the redesigning of the new Mini as well as engineering the Mini Clubman estate. But despite all the efforts Mini sales are still down on their 2005 peak and the BMW insiders admit that a total annual output of 250,000 to 270,000 cars is just not enough to secure a profitable long-term future for the Mini brand.

Potentially with Volvo, BMW could build the proposed large five-door Mini and Mini SUV on the same front-drive chassis as the future S40 and V50. And let’s just say for the sake of argument that this was done, an annual output of 500,000 upmarket Volvo and Mini front-drive cars could ensure long-term profitability.

The expectation for future profit is not new when it comes to merger in fact every one of those failed union in the auto industry is hoping for the same thing that’s why they merge in the first place. Unfortunately, none of those merges survive except for the seven years partnership between Nissan and Renault but even their union is still uncertain and nobody knows what may happen in the future.

And let us not forget that seven years ago BMW was humiliated when it incurred massive losses which forced it to split up and sell the Rover Group which it bought in 1994. The question now is: Has BMW forgets the lessons of the past or has it learned a lot to create a new successful partnership? Well only BMW can answer that.



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