Earlier this week, Mazda North American Operations (MNAO) announced that it had a 2 percent drop in its May 2007 sales as compared to its sales the same period last year.

However, despite such decline in the Mazda North American Operations (MNAO), Mazda Canada, Incorporated announced the company’s best-ever May sales that amounted to 10,312 representing a 20 percent increase of over the same period last year; Mazda de Mexico also had its best-ever month of May with sales of 1,503, which is a whopping 277 percent increase; and Mazda North America reached the sales of 38,603 representing an increase of 5.9 percent.

Jim O’Sullivan, president and CEO of MNAO, said that consumers are cautious about the things they purchase due to the continued uncertainties in housing, fuel prices and interest rates. He further said that these quirky times have more of an effect on smaller companies like Mazda than they might have for larger companies, as depicted on Mazda’s sales gains and losses for this year.

The MAZDA3 is leading the volume of the company. Its sales amount to 11,316 off three-percent from last year. Even with minimal incentive support, the vehicle remains a sales success for the company in its fourth year of production. As of May 2007, MAZDA3 sales are up 20.8-percent.

Meanwhile, the MX-5 Miata announced sales of 1,959, which is up 7.1 percent year-over-year. Since 2001, these sales are so far registered as the best May. The MX-5 Miata is available as both a soft-top and Power Retractable Hard Top model. With more than 850,000 sold since 1989, the vehicle is the best-selling two-seat roadster of all time.

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, California. Its task is to supervise the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through almost 900 dealers.

Canada operations are managed by Mazda Canada, Incorporated. It is located in Ontario, Canada. Meanwhile, Mazda Motor de Mexico in Mexico City manages operations in Mexico.

About Mazda Motor Corporation

A Japanese auto maker that is based in Hiroshima, Japan, Mazda Motor Corporation expected to build 1.25 million vehicles annually as of 2006. The sales will be evenly divided among Japan, Europe, North and Latin America.

Maker of quality Mazda fuel injector, Mazda is a member of the Ford Motor Company.

About The Name Mazda

The name Mazda is supposedly derived from Ahura Mazda, the transcendental God of Zoroastrianism. Moreover, it is also said that Mazda coincides with the anglicized pronunciation of the founder’s name, Jujiro Matsuda, who was interested in spirituality. According to this belief, he chose to rename it in honor of both his family and the Zoroastrians.

In the Avestan language, “Wisdom” is the corresponding meaning of Mazda. In Japanese, however, the company has always been pronounced and spelled as “Matsuda”. In effect, this led many to believe that Mazda is really just a poorly anglicized version of the name of the founder.



By: Kraig Johanssen

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Mazda Motor Corporation in July 16 reached 40 million units of cumulative production in Japan during a tribute ceremony at its Ujina Plant No. 2, which is situated near Mazda’s headquarters in Hiroshima. Mazda’s Representative Director, Chairman of the Board, President and CEO, Hisakazu Imaki, along with executive officers and union representatives, mien as the 40 millionth Mazda — an all-new MAZDA2 — entered the production line. This milestone was accomplished 75 years and nine months from the date when Mazda started the production of its three-wheeled trucks in October 1931.

Imaki said that the company was able to accomplish 40 million units of cumulative production because of the huge support of their customers and the loyal efforts of the many employees and people related to Mazda. He explained that what pushes them to develop new technologies and create new value is Mazda’s hunger for welcoming challenges and a lively corporate culture. The President and CEO assured that they will continue to provide their customers with vehicles that are inviting and fun to drive and make them want to drive those cars again, to maintain the car maker’s track record of success going forward.

Initially, Mazda established itself in 1931 as a manufacturer of light trucks, beginning with three-wheeled trucks. When it started its production of the R360 Coupe minicar, Mazda took a brave step into the passenger car segment in 1960.

Since then, Mazda has developed into a true and competitive global corporation by producing and selling (internationally) of sports cars such as the first dual-rotor rotary engine car in the world, the Cosmo Sport and the legendary RX-7, alongside with durable models such as the Mazda Protege, Mazda 323 and Mazda 626. Mazda began to introduce a new generation of products in 2002 that vividly packed the new Zoom-Zoom brand promise. Since the start of the release of the MAZDA6 and MAZDA3, the new Zoom-Zoom vehicles have earned recognition thought out the world.

Mazda has long been dedicated to adopting innovative manufacturing styles for efficient production; and production for them means “both people and environmentally friendly”. And just recently, the wider use of initiatives such as Mazda’s Three Layer Wet Paint and Integrated Scheduled Production systems has enabled a uniquely flexible and high quality synchronized production line. Mazda aims to achieve further growth in the future by raising its brand value and improving business efficiency in accordance with the Mazda Advancement Plan. Mazda also assured that it will strive to provide excellent products and services that meet their customers’ high expectations, with product quality, safety and environmental performance, which are atop their priority.

Japan is Mazda’s home and the home of six out of top 10 largest vehicle manufacturers in the world. It is home to other multinational companies such as Toyota, Honda, Nissan, and Suzuki. We are definitely sure fans of Honda fuel tank are waiting for Honda’s announcement of its cumulative production in Japan, as it ranks second to Toyota in terms of vehicle sales.



By: Ally Wahlberg

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Any aftermarket parts need ads for them to be recognized and purchased by the public.

In the case of Mazda, it is definitely making a good work in the aftermarket industry. Their cars and parts are further made better through the effectiveness of their seemingly never-ending advertising gimmick.

They make product campaigns that have persuaded the public a lot. They have come to define the performance elegance, the corporate philosophy, the very heart and soul of Mazda style, engineering and design – things which a good advertisement must convey. In effect, their customers interpret their products as never nor ugly or boring.

The company’s success in ads and sales are primarily because of their products such as the entry-level Mazda3, which was second to the Honda Civic in Canadian sales; the Mazda6, fashionable in whatever configuration, from wagon to hatchback to sedan; the MX-5 Miata that is always evolving and perennially; the RX-8 four-seater sports car rotary-powered and still one-of-a-kind in the industry; the ever stylish Mazda5, which is very practical for family use; the CX-7 and CX-9, which recently debuted and two of the best-looking crossovers in the market; and future products such as the Hakaze, the Nagare and the Ryuga concepts.

The whole “zoom, zoom” concept, according to Mazda is an accent on peculiar design, functionality and, especially, handling and driving performance. And for the company, the Mazda Speed division spells out that spirit.

Formed in 1983, Mazda Speed is the performance wing of the company. A Mazda Speed entry gave Mazda the first and only overall Le Mans victory by a Japanese automaker in 1999. The following year, the FIA changed the rules. It banned rotary engines. So in 1993, Mazda Speed started paying more attention to its aftermarket accessories. In 2002, they started to produce special edition performance versions of existing models in the market.

Mazda invited Canadian some automotive journalists just recently to the Dunnville Autodrome, which is a race facility in Ontario. This is to further explore the performance edge of the models and accessories of Mazda Speed with the premises “How does a Mazda Speed model perform in comparison to the original stock model?” and “what differences can you make by bolstering a Mazda Speed version even further with more go-fast add-ons and fixes from the Mazda Speed accessory list?”

The model Mazda6 comes with a 212 hp 3.0-litre V6, five -speed manual, and 18-inch alloy wheels. It has a starting price of $28,595, quite ok for its sporty attributes.

On the other hand, the MazadaSpeed6 has a 270 hp, turbo-powered 2.3-liter, 6-speed manual, AWD, Limited Slip, stability control, wider track, lowered ground clearance, bigger brakes, fatter stabilizer bars, Mazda Speed 18-inch alloy wheels. It has a starting price of $35,995.

A modified MazadaSpeed6 has performance accessories with forged aluminum wheels ($2,797), a 2.5-inch diameter powdered aluminum cold air intake ($416) and a sport spring kit ($383).

The Mazda Speed models may come with a complete package of performance improvement and the additional tweaks and applications can still make a notable difference in power, ride and handling.

Through the Mazda Speed accessories, the white marble Mazda MX-5 and other stock vehicles can now be improved to achieve higher level of performance. The additions of cold air intake, Mazda exhaust system that is sporty and a sport spring kit were improved by the cosmetic and airflow enhancements of a rear spoiler, front air dam, rear under skirt and side sill extensions.

All these added accessories plus an optional performance package that includes limited slip differential, directional stability control and sport suspension with Bilstein shock absorbers total to $34,195.

Indeed, aftermarket parts are useful to any type of car. They bring enhancements with assured improved performance, comfort, handling and driving experience.

About Mazda Motor Corporation

A Japanese automotive manufacturer, Mazda is based in Hiroshima, Japan. The company is expected to produce 1.25 million vehicles per year as of 2006. Its sales are evenly divided among Japan, Europe and North America.

Thirty three point four (33.4) percent of Mazda’s controlling interest is owned by Ford Motor Company.



By: Kraig Johanssen

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