A press conference was held at November 29th this year. And what happened was that the Mazda Motor Corporation unveiled and showed off one of its newest concept cars. And it was amazing to behold another great vehicle from one of the automotive industry’s greatest manufacturers.

The new concept car from Mazda is called and named the Mazda Nagare and the auto manufacturer cleared that it was pronounced as na-gah-reh. The Mazda Nagare’s curtains went down for the very first time at the Greater Los Angeles International Auto Show. This auto show is one of the most sought and most attended international auto shows in the land of automobiles.

Experts who have attended the unveiling of the mentioned new concept vehicle have been able to say that the Mazda Nagare would surely be following the track marks of previous design concept vehicles from Mazda. Sure, it really was clear enough that the Mazda Nagare would yet be another Mazda Sassou, Mazda Kabura, and Mazda Senku in its own unique way. Of course, the creator of Mazda MX6 performance parts did make sure that their new vehicles – concept or production – would catch the attention of even the most ordinary consumers. All of these concept vehicles from Mazda have been created with the future in mind.

“Nagare is a celebration of proportions and surface language that will evolve into subsequent designs planned for presentation at future international auto shows. Nagare examines light and shadow, and begins to reveal the global design cues for the next generation of Mazda vehicles,” explains Laurens van den Acker, the newly appointed director for global design at Mazda. He even did further express that if the design of the Mazda Nagare was described using only one word, he would have used one simple yet powerful word – flow.

“Inspired by the movement of nature’s elements, our designers have captured motion, energy and lightness, translating into a beautiful language of lines and forms that are powerful yet effortless, provocative yet strikingly seductive,” describes Franz Von Holzhausen. He currently serves and works as the design director for Mazda’s North American Operations.



By: Kimberly Meyer

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In an effort to redefine the compact car category, Mazda created the Mazda 3 series, which offers performance, sophistication, safety, and reliability—all qualities that one would probably expect from a much more expensive European sport sedan. Hence, Mazda 3 delivers a driving experience far beyond the benefits projected by its price.

Mazda 3, known domestically in Japan as Axela, traces its roots to the year 2004 when Mazda Motor Corporation introduced the model, replacing the 323 (Familia in Japan). It received a rousing reception from virtually all markets. It was judged the “People’s Choice” car in a number of countries. In fact, Mazda 3 was Canada’s second best-selling car in 2006. In 2005, almost 340,000 exportable units of Mazda 3 were produced by the two largest Mazda facilities in Japan, one in Hiroshima and one in Hofu. An excellent set of Mazda 3 parts brings the Axela to the pedestal of the automotive industry. Included in the long list are the Mazda 3 performance parts, led by the top-of-the-range 2.0-liter petrol engine, controlled by Mazda’s Sequential Valve Timing (S-VT), a six-speed manual transmission and an electronic throttle – all of which provide superb acceleration, excellent fuel economy and minimal engine noise. Another Mazda 3 part that is important in ensuring that drivers and passengers get to enjoy a comfortable ride is the Cruise Controller which minimizes driver fatigue and discomfort on long journeys (standard on Sport).

Mazda 3 comes with a range of active safety features to help motorists cope with the unexpected. This includes the Mazda Advanced Impact Distribution and Absorption System (MAIDAS), Dynamic Stability Control (DSC) and Traction Control System (TCS) (standard on TS2 and Sport models). MAIDAS is designed to efficiently disperse impact energy in the event of a collision. The entire range of features helps protect all occupants from possible accidents on the road. Built around a unique triple H structure, it disperses impact energy across high rigidity body and resists deformation in all conceivable collision areas. Other Mazda 3 parts that make the Japanese compact car an instant looker are the clear-lens halogen headlamps, the newly designed 17-inch alloy wheels, angular fog lamps, redesigned wrap-around skirts, eye-catching front and rear bumpers, chrome front mesh grille, wide tail lamps, and the seatbelt reminder. Aside from these Mazda 3 parts, the car packs along ergonomic features found throughout the passenger cabin, with carefully selected materials that strike out a balance between good texture and form. All things considered, Mazda has, indeed, been able to make its mark in the global automotive scene with its Mazda 3.



By: Anthony Fontanelle

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Mazda was not quite a full fledged automotive company when it began its work in the industry. The company demonstrated greater involvement with the production of machine tools throughout the early years of its operations. Not until the Toyo Cork Kogyo Co., Ltd finally decided to switch from the production of machine tools to the manufacture of four-wheel rides, would the company finally gain its name, Mazda. It was a great choice name, after the powerful God Ahura Mazda, and quite apt too since Mazda was fated to become one of the giants in the automotive industry. While manufacturing machine tools was a good business, being in the car industry opened up more opportunities for Mazda in terms of profit and development. Witnessing the phenomenal growth that the company has achieved in the automotive market, management officials of the company finally decided to change its name to Mazda Motor Corporation. This allowed Mazda to be truly identified with automobiles since then.

Together with other famous names, brands, and models in the automotive industry, Mazda pioneered a number of new car technologies that left their marks in the history of revolutionary automotive developments. But Mazda didn’t earn its solid reputation the easy way. Employing exacting standards for each and every single auto part produced, Mazda was able to build a reputation solely on the excellence of its cars and car parts. This, however, didn’t stop the company from improving on the quality of their cars and car parts even more.

Over the years, sales of OEM Mazda parts began a steady climb. Market conditions were favorable and contributed a great deal to the surge in consumer demands for OEM Mazda parts. Basically companies that purchase manufactured products from another company in order to resell them, OEM for Mazda grew in number as well, with many OEM companies emerging from the woordwork to provide consumers with exceptional Mazda OEM Parts. All these companies offering Mazda OEM Parts have one goal in mind – to HELP Mazda owners look for suitable replacements to take the place of old and worn Mazda parts. These OEM companies also offer a run of choices for those thinking to add on a few accessories to their beloved vehicles. So, whether it is to secure Mazda part replacements or simply to locate performance parts that would improve the car’s operations, car owners wouldn’t have much trouble in finding what they want since there are lots of Mazda OEM Parts available in the market these days. Caution should still be practiced, however so consumers must take care to get their parts from trusted and reliable Mazda OEM Parts around.



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Mazda Motor Corporation has a history of developing powerful engines like for instance, the Wankel Rotary engine. Mazda is the only automaker that was able to surmount all the difficult technical challenges that came with the RE technology and even went further by mass producing the rotary engine. Then finally in 1991, the Mazda 787B made history with the rotary engine when it became the only Japanese car ever to claim victory at the Le Mans 24 Hour endurance race.

And for this year, the Hiroshima-based automaker will once again make another history with its newly developed naturally aspirated MZR 1.3L Miller-cycle engine, which will power the all-new Demio also known as Mazda2 in overseas markets. The new Demio is scheduled to go on sale this coming July in Japan.

The new naturally aspirated MZR 1.3 L Miller-cycle engine will be made to function in combination with Mazda’s first continuously variable transmission (CVT). The engine will then assist the new Demio to achieve a 10 to 15 fuel economy of 23.0km/L, a significant improvement of approximately 20 percent over the 19.2 km/L rating of the current model.

The new naturally aspirated MZR 1.3 L Miller-cycle engine is part of the current MZR 1.3L DOHC aluminum engine. It employs a delayed closing of the intake valves in order to reduce pumping losses and improve thermal efficiency through a higher expansion ratio. The Intake valve timing is also optimized in the process by the Sequential Valve Timing System to improve fuel efficiency over the current MZR 1.3 L engine especially when cruising and accelerating. In connection with the CVT that transfers torque at low speeds without power loss and eliminates gear-shift shock, the result is a setup that achieves excellent fuel efficiency as well as smooth and exhilarating ride.

In addition to the new, highly efficient powertrain, the all-new Demio has been made approximately 100kg lighter than its predecessor. This remarkable reduction in weight was achieved through “weight reduction techniques, which have resulted in agile handling and significant improvement in fuel economy.

The Demio model equipped with the naturally aspirated MZR 1.3L Miller-cycle engine combined with the CVT transmission will achieve a fuel economy that is rated as 20 percent better than the level specified by Japan’s 2010 fuel economy standards. Exhaust emissions will also be reduced by up to 75 percent lower than the 2005 standards which is in accordance to Japan’s Super Ultra-Low Emissions Vehicle (SU-LEV) standard and qualifies the Demio for Green Tax exemptions.

Mazda through its sustainable Zoom-Zoom plan that was announced last March 2007, it has express its desire to pursue the harmony between driving pleasure and environmental and safety features. The maker of the Mazda hoods has also stress that it is working on for an advanced Zoom-Zoom world. And of course as an automaker it will continue to create captivating design that would provide customers with continuous driving pleasure as well as to further develop and improved safety and environmental technologies.

About Mazda Motor Corporation

It was in the year 1929 when Mazda Motor Corporation has started manufacturing tools and later on branched out into production of trucks for commercial use. The first passenger car models that Mazda produced were launched in the early 1960s. It was also in this same year that Mazda started developing the rotary engines.

Mazda is headquartered in Hiroshima in western Japan. At present Mazda ranks as one of Japan’s leading automakers and exports cars to the United States and Europe for over 30 years. It’s overseas sales account for more than half of its total turnover.

Mazda has two main production sites in Japan and 19 overseas facilities. The overseas sites include joint ventures based in United States, and in Thailand. Ford Motor Corporation owns one-third controlling interest in Mazda.



By: Kraig Johanssen

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Mazda Motor Corporation in July 16 reached 40 million units of cumulative production in Japan during a tribute ceremony at its Ujina Plant No. 2, which is situated near Mazda’s headquarters in Hiroshima. Mazda’s Representative Director, Chairman of the Board, President and CEO, Hisakazu Imaki, along with executive officers and union representatives, mien as the 40 millionth Mazda — an all-new MAZDA2 — entered the production line. This milestone was accomplished 75 years and nine months from the date when Mazda started the production of its three-wheeled trucks in October 1931.

Imaki said that the company was able to accomplish 40 million units of cumulative production because of the huge support of their customers and the loyal efforts of the many employees and people related to Mazda. He explained that what pushes them to develop new technologies and create new value is Mazda’s hunger for welcoming challenges and a lively corporate culture. The President and CEO assured that they will continue to provide their customers with vehicles that are inviting and fun to drive and make them want to drive those cars again, to maintain the car maker’s track record of success going forward.

Initially, Mazda established itself in 1931 as a manufacturer of light trucks, beginning with three-wheeled trucks. When it started its production of the R360 Coupe minicar, Mazda took a brave step into the passenger car segment in 1960.

Since then, Mazda has developed into a true and competitive global corporation by producing and selling (internationally) of sports cars such as the first dual-rotor rotary engine car in the world, the Cosmo Sport and the legendary RX-7, alongside with durable models such as the Mazda Protege, Mazda 323 and Mazda 626. Mazda began to introduce a new generation of products in 2002 that vividly packed the new Zoom-Zoom brand promise. Since the start of the release of the MAZDA6 and MAZDA3, the new Zoom-Zoom vehicles have earned recognition thought out the world.

Mazda has long been dedicated to adopting innovative manufacturing styles for efficient production; and production for them means “both people and environmentally friendly”. And just recently, the wider use of initiatives such as Mazda’s Three Layer Wet Paint and Integrated Scheduled Production systems has enabled a uniquely flexible and high quality synchronized production line. Mazda aims to achieve further growth in the future by raising its brand value and improving business efficiency in accordance with the Mazda Advancement Plan. Mazda also assured that it will strive to provide excellent products and services that meet their customers’ high expectations, with product quality, safety and environmental performance, which are atop their priority.

Japan is Mazda’s home and the home of six out of top 10 largest vehicle manufacturers in the world. It is home to other multinational companies such as Toyota, Honda, Nissan, and Suzuki. We are definitely sure fans of Honda fuel tank are waiting for Honda’s announcement of its cumulative production in Japan, as it ranks second to Toyota in terms of vehicle sales.



By: Ally Wahlberg

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In the automotive industry, the Europeans have long patronized the diesel engine and they prefer smaller more economical automobiles. Meanwhile, North Americans who usually carry five people in their cars prefer a minivan and seven-seat SUV. The problem is that the minivan’s polluted brush infects the driver and big SUVs are massive gas consumers. There are city-friendly substitutes now. The Kia Rondo EX V6 Luxury takes on the Mazda5 GT, both offering a minimum of five-plus seats and delivering a spacious cargo area when no one or nothing is occupying the third row.

The two vehicles are stunningly similar. However, they are different right down to the sharp-edged flashing on the glove box door. Seating constitutes the most visible similarity, wherein the Mazda5 has six in a 2+2+2 configuration, while the middle row of Kia has a seventh spot.

Both cars also yield huge flexibility as well as cargo capacity. However, Kia’s headrests in the second row have to be removed first when the middle and third rows flat need to be folded. As regards the cars’ cargo-carrying capacity, Mazda Motor and Kia Motor used different ways to compute the available relative space.

When the third row is moved down, the space produced is almost four times the original. When the centre row is flat, the Rondo is made available up to 73.4 cubic feet. Visually, the Mazda 5 has almost the same space as the Rondo, but its overall height may be slighted affected by its roofline.

As far as accommodations are concerned, both cars have a close fight. Kia has considerably more legroom, knee room and headroom spaces in the third row. The Mazda 5 also has a hard plastic trim piece on the headroom. However, this car has seats that are higher off the floor (270 millimetres compared to the Kia’s 230 mm), which makes it quite more comfortable than the other car.

On both cars’ second row, seats are comfortable and can be moved back and forth. When the third row is vacant, the back seat can be moved and the middle-row seats can be pulled forward, which means more stretch-out space.

While the Mazda has few nice touches like a storage bin under the left middle seat and a handy tray/net under the right, Kia counters those with functional roof rails.

Up front, there are minimal differences between the two. The cars’ driving positions are good, visibility is also good (both feature triangular windows at the A-pillar that reduces what would be a bad blind spot) and the entire layouts are logically conceptualized. Both have air conditioning (a $1,100 option on the Mazda5), great audio packages and power locks, windows, mirrors and sunroofs. The only noticeable difference is the manual adjustment for Mazda’s cloth seats and the power adjusters for the Kia’s heated leather buckets.

The doors also depict differences. The Rondo comes with four conventionally hinged doors while Mazda 5 is available with sliding rear doors. Therefore, the Mazda is easier to load when one is parked in a tight area. The sliding doors deter access to the third row on the down side due to the eating of the leading edge into the way of entry.

On the road, both cars are not like larger minivans or SUVs. As usual, a minimal body roll (both use anti-roll bars front and back) is present as well as any under steer. Both are also available with fitted large tires as well as anti-lock brakes. The Mazda 5 GT uses P205/50R17s, while the Kia uses a 225/50R17s.

Bigger differences are in the power train. The Mazda has a 2.3-liter four-cylinder and a four-speed manumatic (a combination of manual and automatic). The Rondo EX V6 is run by a 2.7L V6 that drives a five-speed manumatic. The base Rondo EX is available with a 162-hp, 2.4L four and a four-speed ******. To reach 100 kilometers, the Mazda needs 9.3 seconds, and 7.6 seconds to make the 80-to-120-km/h passing move. Meanwhile, the Rondo’s V6 engine attains the same performance more quickly in 8.2 and 6.1 seconds, respectively.

The horsepower of the two also has a huge difference. The Mazda yields 153 horsepower and 148 pound-feet of torque at 4,800 rpm while the Kia has 182 hp and 182 lb-ft of torque at 4,000 rpm. The Kia has extra gear and is also gives more silence at highway speeds.

The fuel economy of the two is in close fight. The Mazda5 consumes 11.2 liters for every 100 km in the city and 8.3 L/100 km on the highway while the Kia is rated at 11.8 L/100 km in town driving and 7.9 L/100 km on the highway.

Regarding safety features, the Rondo has standard traction and electronic stability control systems – some of the car’s advantages over the Mazda 5. Nonetheless, both cars come with front and side seat-mounted air bags as well as drop-down side curtains and active headrests.

In summary, both the Mazda 5 and the Kia Rondo outcast any SUV; both have rear seats that are usable; both are stunningly designed and reasonably priced.

Now, it’s your turn to decide which is better. Which is which?

About Mazda 5

With top of the line Mazda tie rod end, the Mazda 5 was formerly called Mazda Premacy in Japan and in Europe. It is a compact MPV built by Japanese auto maker Mazda since 1999.

About Kia Rondo

Kia Rondo is Kia Carens’ name in North America. The Carens is a compact MPV that was introduced in 1999 by the Korean auto manufacturer, Kia.

The Rondo was introduced in North America at the 2007 Los Angeles International Auto Show and began its sales early this year in the US and on the end of 2006 in Canada.



By: Kraig Johanssen

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Auto shows have become channels and avenues for car manufacturers to show off the best of their stuff. These events have also been branded as the stage for new products and new vehicles. Sure, vehicles like the Mazda Protege took off at some auto show and made everybody stare at its Mazda Protege car parts shining underneath all the lights and every flash of the camera.

Now, at the upcoming 2007 North American International Auto Show, or the NAIAS, the Mazda Motor Corporation along with its North American arm would be showing off yet another new vehicle. This time, they would be sending out one of the newest concept vehicles that the company has been able to complete. They call the new concept vehicle the Mazda Ryuga. The vehicle would be shown off alongside yet another new production vehicle which has been dubbed as the Mazda Tribute SUV Hybrid Electric Vehicle (HEV). Together, these two vehicles would brave the press, the eager beavers, other new vehicles, and the lights and cameras of the 2007 NAIAS.

So what is the Mazda Ryuga? According to the global design director for Mazda, Laurens van den Acker, “Ryuga is Zoom Zoom defined. It combines vibrance, confidence, fun, and youth all in one ingeniuos package.” Other than that, the Mazda Ryuga has also been said to have been built on the basis of one word – flow. And Ryuga, a Japanese word, actually translates to “gracious flow”. The Mazda Motor Corporation does promise that the Mazda Ryuga would be having a much higher kind of sophistication which can be quite felt and seen at the materials used to create the vehicle. The interior holds rich fabrics and leather. The Mazda auto parts used are of top quality and have been engineered to fit well and work well.

As per the other new Mazda vehicle, the Mazda Tribute HEV, this new vehicle has already been in the industry. However, this time around, the vehicle would be coming in after quick a major revision of its parts, features, and style. It is also considered to be the very first vehicle with advance technology which has the power and capacity to help clean up the air from Mazda.



By: Kimberly Meyer

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The Chinese auto market is growing steadily and automakers are taking advantage of this. Major automakers have already established auto facilities in the said Asian country. Ford has tie-ups with Mazda and a Chinese automaker. These facilities will be manufacturing the vehicles which Mazda aims to make popular in the Chinese auto market specifically the B Segment.

The company recently unveiled the Mazda2 known in Japan as the Mazda Demio at the 2007 Guangzhou Motor Show. The redesigned car was designed to attract Chinese auto buyers. The said vehicle will be available to Chinese consumers early next year. It will be manufactured by the Changan Ford Mazda Automobile Co. Ltd at the Nanjing assembly facility.

“By introducing the four-door sedan and five-door hatchback to the B-car segment in China, we will have completed our product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes,” said Noriaki Yamada, COO of Mazda Motor. “The new models will greatly strengthen Mazda’s product lineup in China,” the executive added.

During the unveiling of the redesigned Mazda2, the Japanese automaker’s Senior Managing Executive Officer Kiyoshi Ozaki had this to say: “In fiscal year 2007, we expect to achieve our seventh consecutive year of profit growth and fourth straight year of record profit. Going forward, we will aspire to maintain our current growth by raising our brand value and enhancing our business efficiencies under our new mid-term Mazda Advancement Plan and our long-term vision for technology development, Sustainable Zoom-Zoom. Achieving our mid-term target for China of ‘300,000 units of production and sales in 2010′ will be a key factor in our plans.”

Mazda is in a position for growth in China. They have already set up three assembly facilities at the said Asian country which will be tasked with manufacturing vehicles. Satoshi Tachikake, the president and CEO of Mazda Motor China, said: “We have set up a production structure that comprises three facilities: the Changan Ford Mazda Automobile Nanjing plant, which was completed in September and features Mazda’s latest production and machining technologies, the Changan Ford Mazda Automobile plant in Chongqing, and FAW Car Company in Changchun.” That does not include the company’s facilities which manufacture auto parts like Mazda brake pads.

Yamada concluded: “The newly established Mazda Motor (China) Beijing Office will function as the representative of Mazda Motor Corporation. It will establish a reliable sales network by developing a unified brand strategy for the two sales channels and policies that will always benefit the customer. Mazda’s core products will be progressively introduced through the two sales channels to strengthen our product lineup. We intend to continue expanding our sales network, from the current 104 dealerships to a total of 160 for both channels by January 2008, and establish over 300 dealers by 2010.”



By: Anthony Fontanelle

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Do you remember that very long pick up truck?

The Drifter was first introduced in 1961. But its latest generation is now known as the Mazda BT-50 which is soon to be launched in South Africa’s competitive automotive market.

Doreen Mashinini, the Mazda Marketing Manager, said that their company’s goal in developing the new Mazda pick up was to get the qualities that gained the previous generations of the Mazda B-Series pickup praise and distinctions from around the entire auto industry. He explained that they simultaneously need to adopt the true spirit of Zoom-Zoom by creating a new magnitude of driving standards and pleasure.

The manager added that the BT-50 comes with a complete improvement of the exterior as well as the interior. The company claims that the pick up is redesigned in order to persuade the customers who love adventures, and at the same time in order to offer practicality and other wonderful benefits.

The newly developed MZR-CD 3.0 direct-injection common-rail turbo diesel engine is matched to with the established 2.6-litre petrol and 2.5-litre turbo diesel units. The 3.0-litre power plant yields a claimed 115kW at 3200rpm and offers a maximum torque of 380Nm at 1800rpm. A new five-speed manual transmission has been adopted so that the greater power and torque generated by the MZR-CD unit will be supported.

Some of the features that will be available are the 4W-ABS and EBD systems. Some models will come with dual front airbags plus new side airbags that would protect the head as well as the chest when a crash occurs.

Mashinini concluded that the Mazda BT-50 is set to be the most powerful, comfortable sports activity vehicle Mazda has ever introduced in its entire existence in the industry.

The Mazda BT-50 will be locally and officially launched on July 2007.

About Mazda B-series

The Mazda B-series is also known as the Mazda Drifter. It is a 2-door pick-up truck that was first manufactured in 1961 by Mazda Motor Corporation, owner of Mazda OEM parts. The mark 7 is the current model, which was initially built in 1999 and can be manufactured with one of four body styles and one of two engines.

Mazda has used form first B-Series pickup truck the engine displacement to determine the name. In effect, the B1500 had a 1.5 L engine, and the new B4000 has a 4.0 L V6. Mazda used the ‘Proceed’ name in the Japanese market on the car’s compact pickup trucks. Moreover, another line of larger trucks is available which is called the ‘Mazda Titan’. Other names used for the pick up series include ‘Mazda Bravo’ in Australia, ‘Mazda Bounty’ in New Zealand), ‘Mazda Magnum’ / ‘Thunder’ / ‘Fighter’ in Thailand, and ‘Mazda Drifter’ in South Africa.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company. And as a result, the sharing of the Mazda B-Series and Ford Ranger are basically the same. Since 1970s, the Ford Courier name is also used and the line continues today in both Australia and New Zealand.

Nonetheless, the public should be reminded that the Mazda B-Series and Ford Ranger twins that are marketed in North America are unrelated to the ones sold elsewhere. These vehicles are built by Mazda and the models in North America are developed by Ford.

These are engineered by Mazda, whereas the North American models are developed by Ford.



By: Kraig Johanssen

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Mazda is in another breakthrough as it produces its new naturally-aspirated MZR 1.3L miller-cycle engine which will power the all-new Mazda Demio. The company built this in order to achieve a fuel economy of 23.0 km/L and qualify for Japan’s Green Tax exemptions.

When the all-new Demio goes on sale in Japan in July 2007, the new engine will be unleashed by the Hiroshima, Japan Mazda Motor Corporation. In order to attain a 10-15 mode fuel economy of 23.0 km/L, the engine will support the all-new Demio matched with Mazda’s first continuously variable transmission (CVT). The 10-15 mode fuel economy of 23.0 km/L is an improvement of an estimated 20 percent over the 19.2 km/L rating of the current model.

For those not well informed, the all-new Demio is known as the all-new Mazda2 in other markets.

The naturally-aspirated MZR 1.3L Miller-cycle engine utilizes a delayed closing of the intake valves. This is done so that the pumping losses will be minimized and the thermal efficiency will be further improved through a higher expansion ratio. The engine is newly developed from the current MZR 1.3L DOHC aluminum engine.

The Sequential Valve Timing System optimizes the intake valve timing. In effect, this provides refined fuel efficiency more than the current MZR 1.3L engine when cruising and accelerating. The CVT is a device that transfers torque at low speeds without loosing power and eliminating the gear-shift shock. In connection with this device, the setup achieves the best fuel efficiency. And those are not all! Smooth and exhilarating ride are also achieved.

Aside from the new highly efficient power train, the all-new Mazda Demio has been built almost 100 kg lighter than its predecessor through techniques in weight reduction. As results, nimble handling and significantly improved fuel economy are achieved.

This Mazda car comes with the naturally aspirated MZR 1.3L Miller-cycle engine matched with the CVT transmission that reaches a fuel economy that is rated at 20 percent or better than the level specified in the 2010 fuel economy standards of Japan. Aside from this, exhaust emissions are also at least 75 percent lower than 2005 standards. This adapts to Japan’s Super Ultra-Low Emissions Vehicle (SU-LEV) standard. Consequently, this also qualifies the Demio for Green Tax exemptions, which is one of the goals of the company in building such engine.

Announced in March 2007, Mazda’s Sustainable Zoom-Zoom plan stated its intention to continue the harmony that is experienced between driving pleasures and environmental and safety features as well as its pursuit for an advanced Zoom-Zoom world. The plan includes the constant desire to achieve the following: to create captivating design; to provide Mazda customers with continual driving fun; and to develop enhanced safety and environmental features.

Mazda has built a trick: a new 1.3L Miller-cycle power plant that is naturally-aspirated. The company developed this in order to qualify its new Mazda2/Demio for Japan’s Green Tax exemptions. In a Miller-cycle engine, supercharge is normally required. This makes Mazda’s new technology attract curiosity. And then, it willed be coupled with first CVT from Mazda. The new Demio is expected to return 54 mpg because of the help of a 222 lb. loss.

Mazda is consistent in saying that its all-new Miller engine is very efficient. However, the company is not able to mention the amount of power it yields. Nonetheless, such engine releases power in order to increase fuel efficiency. After all, that is what the superchargers are conventionally for.

From these facts, it can be deduced further that Mazda continues its identity as an automaker with a partiallity for alternative forms of internal combustion.

About Mazda Motor Corporation

A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of such quality and top of the line engines and other at par auto parts such as Mazda fuel tank.

The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.



By: Kraig Johanssen

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