It really depends on the person reading the review about used Japanese cars whether he should believe what is said about them. Reviews come in two major categories: either the review about Japanese used cars (and perhaps the preferred Japanese used car exporter of the reviewer) was made by someone knowledgeable about what to look for in a Japanese used car for sale, or the review is simply a comment from someone who does not know much about Japanese used cars. So, like opinions expressed by people in any industry, you should always take the content of reviews with a grain of salt (meaning, be cautious and skeptical until the review has been proven correct.)

Some people may create reviews about the inner workings of engines of the Japanese used cars, with emphasis on cars made by a particular manufacturer. For example, if you know quite a lot about the engines of Toyota models from years past to consider yourself an authority on the subject, then you might be able to create a legitimate and credible review about what people should look for in engines of Toyota-branded used Japanese cars. You could then expand your scope to comparing how engines from one car manufacturer rate against the performance of engines from other car manufacturers. Other reviewers might choose to focus their opinions about the external design of used Japanese cars instead. Using the same manufacturer as our example, perhaps you could make a comparative analysis of why the Toyota model for one year has a much better design than the Toyota models for succeeding years. You could say this Toyota model has a much more streamlined design that reduces drag and fosters fuel efficiency while boosting speed, while others that succeeded it are actually fuel guzzlers due to their inefficient design. In the same manner as an engine reviewer, you could then expand your range of topics to comparing designs from one manufacturer to those made by another manufacturer. These are just some ways reviews could be written though actually the potential for finding great topics to write about are practically unlimited.

Who takes reviews seriously? Why, people who don’t know much about buying Japanese used cars, of course, because they need someone who can guide them through the maze of technical information that will meet them once they start comparing used Japanese cars to choose from. And, there might also be actual experts on Japanese used cars, such as your friendly Japanese used car exporter, who might be interested in what you have to say. Of course, if you say something that departs from conventional knowledge, you will have to be able to defend yourself with facts and examples that would support those facts. Anything said in print is actually quite damning to the author if he is proven to have used incorrect facts deliberately.

So whether you are someone who just reads reviews about some Japanese used car for sale on the Internet, or are actually someone who writes reviews, the rule of thumb to be followed is truth above all else.



By: Sadayoshi Miyakuni

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How to save money on your next Mazda service

Mazda servicing is now much cheaper, for those in the know.

Thanks to European legislation, you no longer have to be tied to high Mazda service costs, dictated by your local dealer.

In October 2003 new European legislation affecting the motor industry came into force called “Block Exemption Regulation” 14002002 (BER), and this now means that you can book your next Mazda car service online and save up to 50% on what you might pay at your local Mazda dealer.

Before the law changed it was difficult to have new cars within their warranty period serviced outside a franchised dealer. If you wanted to shop around for the best prices on Mazda servicing, your hands were tied.

The change in the law now gives every car owner the freedom to service their car away from the main dealers, and still have their warranty protected.

Thousands of Mazda car owners have now taken advantage of their new right and reduced their Mazda serving costs, whilst benefiting from the convenience of booking with national car service providers such as Service A Car.

Service A Car is a leading online car servicing network that prides itself on the quality of its Mazda servicing, their customer service and transparent pricing. Because the company is not tied to any particular car manufacturer, they are able to service any make of vehicle and compete freely in the market, on a like-for-like.

Every vehicle is rigorously serviced according to the manufacturer’s servicing schedule, using genuine recommended parts fitted by qualified technicians. This means that every Mazda car service fulfils the warranty criteria and there is no compromise on the servicing standards of a main dealer.

Companies like Service A Car, who fulfil the warranty criteria when servicing your Mazda, are able to maintain your service book, just as main dealer can – thereby protecting your warranty and helping you to maximise the resale value of your Mazda car.

Of course, booking direct with a national car servicing network has its own advantages:

·         You no longer have to do all the running around. Service A Car collects your Mazda in the morning and delivers it back that afternoon, free of charge

·         You pay a fixed Mazda service price, which can be up to 50% below the price at the Mazda servicing desk of your local dealer

·         No additional work is carried out without your agreement, which means no nasty surprises when it comes to paying the bill

·         Trained Customer Advisers are on hand throughout the day to keep you informed of progress, and report back on problems you asked to be investigated as part of your Mazda service e.g. knocks and rattles

·         Your Mazda service includes a free wash and vacuum clean

·         You simply pay with your credit or debit card and your car is delivered back to your home or work address.

Our advice for saving money on Mazda car servicing is to contact a national car servicing network, who is not tied to any one particular car manufacturer, like Service A Car.

So, before you book your next Mazda service, why not ask your local dealer to tell you the cost of the service (plus parts, oil and any extras) and then compare it with a fixed price quote from a national servicing network, like Service A Car?

Happy motoring,

Howard.

Chairman Service A Car



By: Howard Thomas

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Mazda has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.

As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambience, staff uniforms, badges, silky new stands are well refined.

With the goal of targeting the audience and as a youth icon, Mazda assures that its presence and identity is felt in the center of youth destinations and hangouts. Gigantic Mazda posters will mesmerize you while walking out of the Muscat City Centre parking lot or coming out of Seeb International Airport and going towards the city. An especially designed Mazda poster will also be seen at the bowling alley at Al Masa Mall.

Mazda often puts the focus on the youth in whatever aspect.

Mazda again made a distinguishing appearance during the showings of the blockbuster Spiderman 3 at Al Shatti Plaza. Special posters were created where Mazda 3 cars were showcased. Inviting the moviegoers to take a view of the cars on display while they catch a show of the season’s biggest movie, Mazda wrote on the poster ‘3 – The best catch’.

By booking the whole theatre for its customers, Mazda had even organized an exclusive showing of the James Bond hit Casino Royale.

Mazda has made use of the radio as an important medium of imparting news about their models. Radio is a top choice for Mazda for announcement of different promotions, radio slots for giving away prizes or simply gaining attention for their ongoing promotions. As a matter of fact, during the promotion for Spiderman 3, Mazda gave out two tickets as prizes to those who correctly answered questions on air.

As regards road shows, Mazda has always been more than just a car manufacturer as it tries to be more peculiar. Earlier this year, it was the first car brand in Oman to have a Valentine’s Promotion, wherein a brilliant display of the snazziest red Mazda cars in Oman made the ambience spectacular. Mazda recently organized a series of popular road shows at different Lulu Hypermarket outlets all over Oman.

Based on its brand DNA, Mazda often comes forward for sponsorship of events that further emphasizes its qualities. Because of Mazda’s unique style, they became the exclusive presenters for the Power Walk event which was recently held. This one-of-a-kind event had corporate hot shots walk the ramp with their partners, exuding creations of Hemant Trivedi, a renowned Indian fashion designer.

Annurag Chawla, Mazda’s Brand Manager, said that a brand is the gathering and implementation of a comprehensive marketing program. And in this modern era, when competition is very stiff, one has to be above the rest to be recognized, appreciated and patronized. With this, she concluded that building brand identity needs creative thinking to stand out. She further said that their company’s philosophy is what they convert into their new branding and marketing strategies.

About Mazda Motor Corporation

A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality, top of the line, and safety aimed parts such as Mazda mirror.

In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.

The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.

Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.



By: Kraig Johanssen

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Because of the way a BMW will hold its value, most used BMW’s are re-sold but, like anything, they do have a life span and at the end of that they’re on the scrapheap.

Or are they?

BMW are the most environmentally friendly car manufacturer in existence. Their South Carolina plant in the US has been named a charter member of the US Environmental Protection Agencys National Performance Track. They have recieved this prestigious accolade because of their recycling initiative when it comes to used BMW’s.

A recycling centre for used BMW’s at the end of their life has won the 1992 Best Recycling Innovation Award. 85% of a scrapped vehicle is recyclable, going back into creating the next BMW on the production line. The other 15% is re-used. Tyres are sent to cement kilns for fuel and even paint sludge is used as waste energy. Outside recycling companies used are subject to regular audits from BMW to ensure they are doing exactly what they claim to.

But the environmental concerns of this company are not confined to used BMW’s. It starts right at the beginning. The BMW South Carolina plant is leading the way in protecting the very air that we breath. Before building even began on their factory, consultants and experts were brought in to assess the risk of construction on surrounding wetlands and wildlife. Bird and bat houses were installed in surrounding woodland as well as an on site butterfly garden.

The South Carolina Plant of BMW is called the Information Technology Research Centre and in itself is a green building. Wherever possible, environmentally friendly materials have been used and every supplier involved with the construction project was subjected to sustainability evaluations to ensure they complied with the BMW environmental ethos.

Long term assessments from BMW have found that the company produces 17.8 million pounds worth of waste per year but through an aggressive recycling programme across the board, 14 million of that waste was recycled.

All 3,600 tonnes of cardboard that goes through the BMW plant every year is recycled along with all paper, every piece of scrap metal, all surplus wood, plastic, rubber, paint sludge, fluorescent light tubes and oil.

Its all very well being able to recycle the waste products of a business but what about the environmental impact of actually using the materials not wasted? BMW have taken this into account too, actively moving forward in all aspects.

Their landfill gas to energy project is years ahead of rival companies. Where other companies create energy at the landfill site then project it down wires to their business, thus creating more emissions, BMW use local landfill sites and pipe the methane gas directly to the plant. This process fuels 23 paint shop oven burners and supplies BMW with 63% of its total energy needs. The reduction in carbon monoxide emissions is equivalent to taking 61,000 cars off the US highway every year.

Moving down the production line, reducing the water used in the BMW factory was an area of concern, specifically in the paint shop. A reduction of 10% was aimed for but 30% was the actual achievement saving 9.5 million gallons of water per year. This equates to enough water to supply every single citizen in the US with a 4oz glass of water.

Down to the very last detail, BMW is forging ahead with looking after the environment. From recycling their rags to make insulation under the interior of their vehicles to ensuring food and drink containers in their canteen are bio-degradeable, it is so much more than just recycling a used BMW.



By: Shaun Parker

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